The moderating effect of agglomeration on horizontal differentiation and online reviews: the case of Paris hotels

Purpose – Hotels are immersed in a very competitive environment and hoteliers have to plan and redesign their strategies to stay in the hospitality industry while faced with a steady rise in competition. Hoteliers can employ horizontal differentiation strategies and pricing decisions to gain a compe...

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Bibliographic Details
Main Authors: María D. Illescas-Manzano, Sergio Martínez-Puertas, Manuel Sánchez-Pérez
Format: Article
Language:English
Published: Emerald Publishing 2022-04-01
Series:European Journal of Management and Business Economics
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/EJMBE-05-2021-0154/full/pdf