A value co-creation perspective on Customer-Based Brand Equity model for tourism destinations – A case from Sweden

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Bibliographic Details
Main Authors: Tatiana Chekalina, Matthias Fuchs, Maria Lexhagen
Format: Article
Language:English
Published: Suomen matkailututkimuksen seura (Finnish Society for Tourism Research ) 2014-05-01
Series:Matkailututkimus
Subjects:
Online Access:https://journal.fi/matkailututkimus/article/view/90897