The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers)

The Effect of Fast Food Digital Marketing on Purchase Intention Through Brand Image and Consumer Satisfaction (Study on KFC Palopo's Teen Consumers)

The Theory of Planned Behavior (TPB) by including three additional constructs namely digital marketing, brand image, and consumer satisfaction to predict adolescent purchase intention for fast food products. This study uses an explanatory quantitative approach. The sampling technique used purposive...

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Bibliographic Details
Main Authors: Wiwin Riski Windarsari, Sudarmiatin, Ely Siswanto
Format: Article
Language:English
Published: Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin 2022-10-01
Series:Journal of Economics Education and Entrepreneurship
Subjects:
purchase intention
digital marketing
brand image
consumer satisfaction
Online Access:https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/6225/pdf

Internet

https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/6225/pdf

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