Marketing Strategies and Tactics an a Period of Recession
There is no doubt that a recession is an extremely difficult period for most companies. Especially when a recession has universal dimensions, many companies find themselves unprepared to face great challenges. While marketing in good times has a long-term focus, a broad scope, it is benefits- and op...
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| Format: | Article |
| Language: | English |
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Sciendo
2016-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.14611/minib.19.01.2016.11 |