Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

Using Multiple Correspondence Analysis to Evaluate Selected Aspects of Behaviour of Consumers Purchasing Local Food Products

The paper compares selected aspects of behaviour of consumers when purchasing local food products in the Czech Republic or food products labelled as local or regional using correspondence analysis vis‑ŕ‑vis customer gender. Its purpose is to identify aspects which each group of the consumers (that i...

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Bibliographic Details
Main Authors: Petra Šánová, Jitka Svobodová, Adriana Laputková
Format: Article
Language:English
Published: Mendel University Press 2017-01-01
Series:Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:
Local food
regional food
correspondence analysis
behaviour
gender
perceptual map
Online Access:https://acta.mendelu.cz/65/6/2083/

Internet

https://acta.mendelu.cz/65/6/2083/

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