Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues
Introduction: The present study investigated the effect of experimental marketing on brand equity and reputation in Tehran Municipality sports venues.Methodology: The statistical population includes all users of sports facilities in Tehran Municipality. According to the Morgan table, the statistical...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2021-07-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6141_b34ed6120f724c60e500004b88810b24.pdf |