Identification and prioritization of entrepreneurial opportunities in the tourism industry (Case study: city of Yazd)
The changing nature of the tourism industry, with its move awayfrom mass tourism towards greater market segmentation, use of newtechnologies, differentiation of the product and adoption of newmanagement styles, demands a change in the substance of tourisminstitutes policies. This article reviews the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-10-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_1360_a47766169d803e147951caaa42662f1b.pdf |