Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy

As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. Animal welfare is expected to be an important attribute of high-end food in the future and a major concern for the high-quality development of the livestock industry. The objective was to s...

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Bibliographic Details
Main Authors: Yaoming Liang, Gengrong Hua, Weiyou Cai, Gen Li, Hao Wang, Hui Li
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Animals
Subjects:
Online Access:https://www.mdpi.com/2076-2615/12/8/1043