Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy
As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. Animal welfare is expected to be an important attribute of high-end food in the future and a major concern for the high-quality development of the livestock industry. The objective was to s...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-04-01
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| Series: | Animals |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-2615/12/8/1043 |
| _version_ | 1797437144111775744 |
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| author | Yaoming Liang Gengrong Hua Weiyou Cai Gen Li Hao Wang Hui Li |
| author_facet | Yaoming Liang Gengrong Hua Weiyou Cai Gen Li Hao Wang Hui Li |
| author_sort | Yaoming Liang |
| collection | DOAJ |
| description | As purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. Animal welfare is expected to be an important attribute of high-end food in the future and a major concern for the high-quality development of the livestock industry. The objective was to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward animal-friendly food. Using sample data of 1499 food consumers in Guangdong province, China, this study explored the role of product cognition and empathy in the relationship between consumers’ knowledge and behavioral intentions. Results indicate that knowledge of animal welfare significantly influences consumers’ behavioral intentions, and there is a mediating effect on cognition. Meanwhile, empathy moderates the relationship between product cognition and consumers’ intentions to purchase or recommend animal-friendly products. Improving consumers’ knowledge of animal welfare and cognitive levels of animal-friendly products may contribute to promoting animal-friendly product consumption and sustainable development of the livestock industry. |
| first_indexed | 2024-03-09T11:15:37Z |
| format | Article |
| id | doaj.art-24d475b019b042088735ccc59bbd5738 |
| institution | Directory Open Access Journal |
| issn | 2076-2615 |
| language | English |
| last_indexed | 2024-03-09T11:15:37Z |
| publishDate | 2022-04-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Animals |
| spelling | doaj.art-24d475b019b042088735ccc59bbd57382023-12-01T00:31:24ZengMDPI AGAnimals2076-26152022-04-01128104310.3390/ani12081043Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and EmpathyYaoming Liang0Gengrong Hua1Weiyou Cai2Gen Li3Hao Wang4Hui Li5College of Economics & Management, South China Agricultural University, No. 483 Wushan Road, Tianhe District, Guangzhou 510642, ChinaCollege of Economics & Management, South China Agricultural University, No. 483 Wushan Road, Tianhe District, Guangzhou 510642, ChinaAnimal Disease Prevention and Control Center, Chenghai District, Shantou 515800, ChinaCollege of Veterinary Medicine, South China Agricultural University, Guangzhou 510642, ChinaCollege of Economics & Management, South China Agricultural University, No. 483 Wushan Road, Tianhe District, Guangzhou 510642, ChinaCollege of Economics & Management, South China Agricultural University, No. 483 Wushan Road, Tianhe District, Guangzhou 510642, ChinaAs purchase power and consumption knowledge increase, consumers gradually demand safer and healthier products. Animal welfare is expected to be an important attribute of high-end food in the future and a major concern for the high-quality development of the livestock industry. The objective was to shed new light on our understanding of consumers’ perceptions and behavioral intentions toward animal-friendly food. Using sample data of 1499 food consumers in Guangdong province, China, this study explored the role of product cognition and empathy in the relationship between consumers’ knowledge and behavioral intentions. Results indicate that knowledge of animal welfare significantly influences consumers’ behavioral intentions, and there is a mediating effect on cognition. Meanwhile, empathy moderates the relationship between product cognition and consumers’ intentions to purchase or recommend animal-friendly products. Improving consumers’ knowledge of animal welfare and cognitive levels of animal-friendly products may contribute to promoting animal-friendly product consumption and sustainable development of the livestock industry.https://www.mdpi.com/2076-2615/12/8/1043animal welfareknowledgebehavioral intentionproduct cognitionempathy |
| spellingShingle | Yaoming Liang Gengrong Hua Weiyou Cai Gen Li Hao Wang Hui Li Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy Animals animal welfare knowledge behavioral intention product cognition empathy |
| title | Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy |
| title_full | Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy |
| title_fullStr | Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy |
| title_full_unstemmed | Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy |
| title_short | Knowledge of Animal Welfare and Consumers’ Behavioral Intentions in China: A Moderated Mediation Model of Product Cognition and Empathy |
| title_sort | knowledge of animal welfare and consumers behavioral intentions in china a moderated mediation model of product cognition and empathy |
| topic | animal welfare knowledge behavioral intention product cognition empathy |
| url | https://www.mdpi.com/2076-2615/12/8/1043 |
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