Impact of consumer preference on the decision-making of prefabricated building developers

Impact of consumer preference on the decision-making of prefabricated building developers

Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price funct...

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Bibliographic Details
Main Authors: Yanhu Han, Xiaobo Xu, Yu Zhao, Xiaoping Wang, Zeyu Chen, Jia Liu
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2022-02-01
Series:Journal of Civil Engineering and Management
Subjects:
prefabricated construction
building developer
consumer preference
decision-making
Online Access:https://journals.vgtu.lt/index.php/JCEM/article/view/15777

Internet

https://journals.vgtu.lt/index.php/JCEM/article/view/15777

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