Impact of consumer preference on the decision-making of prefabricated building developers
Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price funct...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-02-01
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| Series: | Journal of Civil Engineering and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JCEM/article/view/15777 |
| _version_ | 1818979634677547008 |
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| author | Yanhu Han Xiaobo Xu Yu Zhao Xiaoping Wang Zeyu Chen Jia Liu |
| author_facet | Yanhu Han Xiaobo Xu Yu Zhao Xiaoping Wang Zeyu Chen Jia Liu |
| author_sort | Yanhu Han |
| collection | DOAJ |
| description |
Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction.
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| first_indexed | 2024-12-20T17:02:39Z |
| format | Article |
| id | doaj.art-24e1178a2afa43bb9af845750c081b67 |
| institution | Directory Open Access Journal |
| issn | 1392-3730 1822-3605 |
| language | English |
| last_indexed | 2024-12-20T17:02:39Z |
| publishDate | 2022-02-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Journal of Civil Engineering and Management |
| spelling | doaj.art-24e1178a2afa43bb9af845750c081b672022-12-21T19:32:26ZengVilnius Gediminas Technical UniversityJournal of Civil Engineering and Management1392-37301822-36052022-02-0128310.3846/jcem.2022.15777Impact of consumer preference on the decision-making of prefabricated building developersYanhu Han0Xiaobo Xu1Yu Zhao2Xiaoping Wang3Zeyu Chen4Jia Liu5School of Economics and Management, Chang’an University, Xi’an, ChinaInternational Business School Suzhou, Xi’an Jiaotong-Liverpool University, Suzhou, ChinaSchool of Management, Xi’an University of Architecture and Technology, Xi’an, China School of Management, Xi’an University of Architecture and Technology, Xi’an, ChinaSchool of Economics and Management, Chang’an University, Xi’an, ChinaDesign School, Xi’an Jiaotong-Liverpool University, Suzhou, China Customers’ preferences for prefabricated building or conventional cast-in-situ building directly affect the decision-making process for strategic selection of building developers. This study utilizes a Hotelling model integrating game theory, including the market share function, product price function, and profit function of duopoly building developers to contribute a new approach to assist decision makers in their selection of developers for their projects. By analyzing different strategy combinations and the income matrix, we obtained the strategy combinations of duopoly building developers and the income matrix strategies, market share, optimal price and maximum profit. Managerial implications were discussed for government and building developers. Finally, we presented the research contribution as well as future research direction. https://journals.vgtu.lt/index.php/JCEM/article/view/15777prefabricated constructionbuilding developerconsumer preferencedecision-making |
| spellingShingle | Yanhu Han Xiaobo Xu Yu Zhao Xiaoping Wang Zeyu Chen Jia Liu Impact of consumer preference on the decision-making of prefabricated building developers Journal of Civil Engineering and Management prefabricated construction building developer consumer preference decision-making |
| title | Impact of consumer preference on the decision-making of prefabricated building developers |
| title_full | Impact of consumer preference on the decision-making of prefabricated building developers |
| title_fullStr | Impact of consumer preference on the decision-making of prefabricated building developers |
| title_full_unstemmed | Impact of consumer preference on the decision-making of prefabricated building developers |
| title_short | Impact of consumer preference on the decision-making of prefabricated building developers |
| title_sort | impact of consumer preference on the decision making of prefabricated building developers |
| topic | prefabricated construction building developer consumer preference decision-making |
| url | https://journals.vgtu.lt/index.php/JCEM/article/view/15777 |
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