Engagement of the e-commerce industry in the US, according to Twitter in the period of the COVID-19 pandemic

Engagement of the e-commerce industry in the US, according to Twitter in the period of the COVID-19 pandemic

E-commerce and the use of social media, particularly Twitter, both grew rapidly during the COVID-19 period. Companies may significantly benefit from social media management, which highlights the significance of responsible consumerism highlighted in SDG 12. This study analyzed the relationship of th...

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Bibliographic Details
Main Authors: Danyely Paredes-Corvalan, Claudia Pezoa-Fuentes, Genesis Silva-Rojas, Iván Valenzuela Rojas, Mauricio Castillo-Vergara
Format: Article
Language:English
Published: Elsevier 2023-07-01
Series:Heliyon
Subjects:
Twitter
Social networks
Engagement
e-commerces
Business practices
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844023040884

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http://www.sciencedirect.com/science/article/pii/S2405844023040884

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