Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

Assessing the Effects of the COVID-19 Pandemic on M-Commerce Adoption: An Adapted UTAUT2 Approach

The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of the COVID-19 pandemic on consumers’ behavioral intention...

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Bibliographic Details
Main Authors: Simona Vinerean, Camelia Budac, Lia Alexandra Baltador, Dan-Cristian Dabija
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Electronics
Subjects:
m-commerce
behavioral intention
trust
digital marketing strategy
Unified Theory of Acceptance and Use of Technology (UTAUT2)
COVID-19 pandemic
Online Access:https://www.mdpi.com/2079-9292/11/8/1269

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https://www.mdpi.com/2079-9292/11/8/1269

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