COMPETITIVE PROFILE MATRIX SEBAGAI ALAT ANALISIS STRATEGI PEMASARAN PRODUK ATAU JASA
Simple understanding of the strategy is a tool to achieve the goal, but in formulating a good strategy requires a mechanism that is not simple. This mechanism is not easy to do small and medium entrepreneurs. Competitive Profile Matrix is one alternative to overcome these business, because in the Co...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta
2021-02-01
|
| Series: | Sepa |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/sepa/article/view/48891 |