Startups and Consumer Purchase Behavior: Application of Support Vector Machine Algorithm

Startups and Consumer Purchase Behavior: Application of Support Vector Machine Algorithm

This study evaluated the impact of startup technology innovations and customer relationship management (CRM) performance on customer participation, value co-creation, and consumer purchase behavior (CPB). This analytical study empirically tested the proposed hypotheses using structural equation mode...

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Bibliographic Details
Main Authors: Pejman Ebrahimi, Aidin Salamzadeh, Maryam Soleimani, Seyed Mohammad Khansari, Hadi Zarea, Maria Fekete-Farkas
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Big Data and Cognitive Computing
Subjects:
startup technological innovations
CRM performance
customer participation
consumer purchasing behavior
value co-creation
support vector machine
Online Access:https://www.mdpi.com/2504-2289/6/2/34

Internet

https://www.mdpi.com/2504-2289/6/2/34

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