Does a presentation Media Influence the Evaluation of Consumer Products? A Comparative Study to Evaluate Virtual Reality, Virtual Reality with Passive Haptics and a Real Setting
Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how consumer products are evaluated. The present study aims to analyse the influence of...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Internacional de La Rioja (UNIR)
2021-05-01
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| Series: | International Journal of Interactive Multimedia and Artificial Intelligence |
| Subjects: | |
| Online Access: | https://www.ijimai.org/journal/bibcite/reference/2874 |