THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY

THE ROLE OF CUSTOMER VALUE MEDIATE THE RELATIONSHIP OF MARKETING STRATEGY TO MARKETING PERFORMANCE ON RUBBER FARMERS IN SENTAJO RAYA DISTRICT, KUANTAN SINGINGI REGENCY

This study aims to analyze the role of customer value as an intervening variable/mediation of the influence of marketing strategy on the marketing performance of smallholder rubber farmers in Sentajo Raya District, Kuantan Singingi Regency. Sampling in this study was 15% of the population as many as...

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Bibliographic Details
Main Authors: Maulia Nur Afifah, Shorea Khaswarina, Yeni Kusumawaty
Format: Article
Language:English
Published: University of Brawijaya 2022-07-01
Series:AGRISE
Subjects:
market strategy
marketng mix
customer value
marketing performance
Online Access:https://agrise.ub.ac.id/index.php/agrise/article/view/995

Internet

https://agrise.ub.ac.id/index.php/agrise/article/view/995

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