Pengaruh Kapasitas Absorptif dan Situs Jejaring Sosial Terhadap Kinerja Inovasi Usaha Mikro Kecil dan Menengah (UMKM) di Indonesia

Global competition in the digital era is currently encouraging Micro, Small and Medium Enterprises (SMEs) in Indonesia to develop innovations to provide competitive advantage. SMEs must be able to be adaptive to be able to absorb knowledge, especially in the field of technology. The use of social ne...

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Bibliographic Details
Main Author: Prita Ayu Kusumawardhany
Format: Article
Language:English
Published: Universitas Airlangga 2018-11-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/10237