Integration of Sustainability in Small Business Digital Marketing: A Qualitative Study

This study aims to design a local model of social responsibility in digital marketing in small online retail businesses in Iran. The present research is  applied  in terms of purpose and a qualitative research  in terms of data collection method. The statistical population in the qualitative section...

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Detalhes bibliográficos
Principais autores: Nasim Rahmani, Shadan Vahabzadeh Munshi, Hormoz Mehrani
Formato: Artigo
Idioma:English
Publicado em: Allameh Tabataba'i University Press 2023-01-01
coleção:International Journal of Digital Content Management
Assuntos:
Acesso em linha:https://dcm.atu.ac.ir/article_14943_57e1132bed944a4b13d0a9d794238cff.pdf