The Influence of Online Store Beliefs towards Impulse Buying (Study on Elevania.co.id)

The rapid development of information technology brings a great impact to all aspects, including the development of business and marketing. The rapid growth of internet user makes online business becomes a potential market. One of the factors that determine the success of an online business is consum...

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Bibliographic Details
Main Authors: Citra Kusuma Dewi, Despri Lolita br Sinuraya
Format: Article
Language:English
Published: Bina Nusantara University 2015-03-01
Series:Journal the Winners
Subjects:
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/1556