THE EFFECT OF PRODUCT, BRAND ASSOCIATION, BRAND PERSONALITY AND ENDORSER IN INTENSE BUYING
This study is aimed to determine how the effect of endorser, brand association, brand personality and product characteristics in intense buying of Energy drinks Herbaviton. This study is took the 150 respondents and used judgmental sampling method. Data analysis techniques used factor analysis and m...
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| Format: | Article |
| Language: | Indonesian |
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Sekolah Tinggi Ilmu Ekonomi (STIE) Mahardika
2023-09-01
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| Series: | Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen |
| Online Access: | https://ojs.stiemahardhika.ac.id/index.php/mahardika/article/view/508 |