How Can a Company Continue an Unprofitable Business?

Why do companies continue to invest in projects in the red and in areas from which competitors exit successively? Many companies have exited the two-layered copper clad laminate (CCL) market, which is part of the greater electronics material market. Among companies in that market, Nippon Steel Chemi...

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Bibliographic Details
Main Author: Kenichi KUWASHIMA
Format: Article
Language:English
Published: Global Business Research Center 2017-04-01
Series:Annals of Business Administrative Science
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/abas/16/3/16_0170227a/_pdf/-char/en