The I nfluence of G reen C onsumption V alues on H ow C onsumers F orm O verall S ustainability Perceptions of F ood P roducts and B rands

The I nfluence of G reen C onsumption V alues on H ow C onsumers F orm O verall S ustainability Perceptions of F ood P roducts and B rands

Recently, increasing numbers of consumers have embraced higher green consumption values and expressed environmental concern through their shopping behavior. These consumers are a promising target group for sustainable products. However, especially in the food sector, it is challenging for consumers...

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Bibliographic Details
Main Authors: Melina Burkert, Verena Hüttl-Maack, José María Gil, Djamel Rahmani
Format: Article
Language:English
Published: Luminous Insights 2023-06-01
Series:Journal of Sustainable Marketing
Subjects:
green consumption values
sustainability benefits
sustainability perception
food products
means-end chain theory
elaboration likelihood model
structural equation modeling
Online Access:https://luminousinsights.net/articles/JSM-2023-103.pdf

Internet

https://luminousinsights.net/articles/JSM-2023-103.pdf

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