Examining fast-food consumption behaviour of students in Manipal University, India

Eating out in India has evolved from an occasion-driven activity to an everyday activity and fast-food has become a significant symbol for the modern culture as it tends to satisfy customers in a relatively short time. The fast food industry in India has evolved with the changing lifestyles of...

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Bibliographic Details
Main Author: Narayan B Prabhu M
Format: Article
Language:English
Published: AfricaJournals 2015-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article62vol4_2_july-nov2015.pdf