Effect of Store Design on Perceived Crowding and Impulse Buying Behavior
Retailing has undergone tremendous changes in the present business environment. One reason being the increase in business of the online retailers. Customers now have a choice and preference to choose the channel of their choice. The profit margins of several retailers have gone down due to this...
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| Format: | Article |
| Language: | English |
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EconJournals
2017-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/4011 |