Optimizing Content with A/B Headline Testing: Changing Newsroom Practices
Audience analytics are an increasingly essential part of the modern newsroom as publishers seek to maximize the reach and commercial potential of their content. On top of a wealth of audience data collected, algorithmic approaches can then be applied with an eye towards predicting and optimizing the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Cogitatio
2019-02-01
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| Series: | Media and Communication |
| Subjects: | |
| Online Access: | https://www.cogitatiopress.com/mediaandcommunication/article/view/1801 |