Link Prediction Based on Heterogeneous Social Intimacy and Its Application in Social Influencer Integrated Marketing

Link Prediction Based on Heterogeneous Social Intimacy and Its Application in Social Influencer Integrated Marketing

The social influencer integrated marketing strategy, which builds social influencers through potential users, has gained widespread attention in the industry. Traditional Scoring Link Prediction Algorithms (SLPA) mainly rely on homogeneous network indicators to predict friend relationships, which ca...

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Bibliographic Details
Main Authors: Shugang Li, He Zhu, Zhifang Wen, Jiayi Li, Yuning Zang, Jiayi Zhang, Ziqian Yan, Yanfang Wei
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:Mathematics
Subjects:
CHLPA
SIHI
integrated marketing
social influencer
gradient boosting trees
Online Access:https://www.mdpi.com/2227-7390/11/13/3023

Internet

https://www.mdpi.com/2227-7390/11/13/3023

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