Brazilian craft breweries and internationalization in the born global perspective

Brazilian craft breweries and internationalization in the born global perspective

Purpose – This paper aims to analyze how the internationalization process of Brazilian microbreweries takes place, especially in factors of propensity to internationalization, competition and survival in the national and international market. Design/methodology/approach – The authors adopted qualita...

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Bibliographic Details
Main Authors: Fabricio Stocker, Gustavo Abib, Ronaldo de Oliveira Santos Jhunior, Helio Arthur Reis Irigaray
Format: Article
Language:Portuguese
Published: Emerald Publishing 2021-07-01
Series:REGE Revista de Gestão
Subjects:
international strategy
internationalization
born global
emerging markets
Online Access:https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2021-0014/full/pdf?title=brazilian-craft-breweries-and-internationalization-in-the-born-global-perspective

Internet

https://www.emerald.com/insight/content/doi/10.1108/REGE-01-2021-0014/full/pdf?title=brazilian-craft-breweries-and-internationalization-in-the-born-global-perspective

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