'n Vergelyking van die persepsies van die relatiewe belang van evalueringskriteria tussen verbruikers en verkoopskonsultante by die aankoop van 'n passasiersmotorvoertuig
The acceptance of the marketing concept and the implementation of the principles on which it is based presupposes a thorough knowledge of market needs. If the marketing concept is applied at retail level in the South African motor industry, one should be able to assume that there is a high degree of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1988-09-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/982 |