Power and Branding: Language Commodification of Tourist Resorts
Exploitation of language in commercial sector is inexorable. Language does not only work to articulate meaning but also to send and build image. In this sense, language has been commodified. This fact becomes more obvious in tourism industry in which language plays vital role to construct brand as w...
| Auteurs principaux: | , , |
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| Format: | Article |
| Langue: | English |
| Publié: |
Universitas Negeri Padang
2021-03-01
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| Collection: | Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora |
| Sujets: | |
| Accès en ligne: | http://ejournal.unp.ac.id/index.php/humanus/article/view/111026 |