Power and Branding: Language Commodification of Tourist Resorts

Power and Branding: Language Commodification of Tourist Resorts

Exploitation of language in commercial sector is inexorable. Language does not only work to articulate meaning but also to send and build image. In this sense, language has been commodified. This fact becomes more obvious in tourism industry in which language plays vital role to construct brand as w...

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Detaylı Bibliyografya
Asıl Yazarlar: Asrofin Nur Kholifah, Ika Maratus Sholikhah, Erna Wardani
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Universitas Negeri Padang 2021-03-01
Seri Bilgileri:Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora
Konular:
language commodification, branding, power
Online Erişim:http://ejournal.unp.ac.id/index.php/humanus/article/view/111026

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