Identify and Analysis of Factors Affecting the Success of New Product Development by Using System Dynamics Approach

The companies for their growth and survival in competitive domains must develop new products; however, innovation required for this process is a risky and costly enterprise. Most of the scholars have considered the factors leading to success as static and they have not taken into account their dynam...

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Bibliographic Details
Main Authors: Tayebeh Abbasnejad, Reza Shafizadeh, Mohammad Ghafournia
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2019-03-01
Series:Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī
Subjects:
Online Access:https://jims.atu.ac.ir/article_9606_89c5a931730d6e4532a2a6d4bc5ae8fa.pdf