Uncovering the effectiveness of anthropomorphic communication on the country-of-origin stereotypes from the perspective of psychological elements
Abstract With the development of social media, interactive activities such as anthropomorphic communications are more accessible and popular. The country-of-origin(COO) stereotype is one of the most important factors which influences individuals' attitudes toward brands. This study aims to inve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2023-10-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-023-45963-x |