The implementation of benchmarking process in marketing education services by Ukrainian universities
The aim of the article. The consideration of theoretical and practical aspects of benchmarking at universities is the main task of this research. At first, the researcher identified the essence of benchmarking. It involves comparing the characteristics of college or university leading competitors in...
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| Format: | Article |
| Language: | English |
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Sumy State University
2016-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_1_84_93.pdf |