Customers Clustering Based on RFM Model by Using Fuzzy C-means Algorithm(Case Study: Zahedan City Refah Chain Store)
Abstract One of the major challenges of customer-centric organizations is the recognition of customers, the distinction between different groups of customers and their ranking. Clustering is one of the data mining techniques used to group customers into their various characteristics. The main purpos...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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University of Sistan and Baluchestan
2017-11-01
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| Series: | پژوهشهای مدیریت عمومی |
| Subjects: | |
| Online Access: | https://jmr.usb.ac.ir/article_3686_595c8de2a7dfadb55310ec8564bd974b.pdf |