The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision
The primary purpose of this study is to investigate how group reference, perceived usefulness, and product quality influence online shoppers' desire to purchase and final purchase decisions. Multiple methods of quantitative analysis and processing of data are used to evaluate and valid...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_49.pdf |