The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision
The primary purpose of this study is to investigate how group reference, perceived usefulness, and product quality influence online shoppers' desire to purchase and final purchase decisions. Multiple methods of quantitative analysis and processing of data are used to evaluate and valid...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2023-01-01
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| Series: | International Journal of Data and Network Science |
| Online Access: | http://www.growingscience.com/ijds/Vol7/ijdns_2023_49.pdf |
| _version_ | 1797805274734526464 |
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| author | Hanandeh Raed Asmahan Majed Altaher Shemseddine Ethani Barnat Hanandeh Ahmad Mona Halim Qais Hammouri Saddam Rateb Darawsheh |
| author_facet | Hanandeh Raed Asmahan Majed Altaher Shemseddine Ethani Barnat Hanandeh Ahmad Mona Halim Qais Hammouri Saddam Rateb Darawsheh |
| author_sort | Hanandeh Raed |
| collection | DOAJ |
| description | The primary purpose of this study is to investigate how group reference, perceived usefulness, and product quality influence online shoppers' desire to purchase and final purchase decisions. Multiple methods of quantitative analysis and processing of data are used to evaluate and validate the study's hypotheses. Using a Structural Equation Model, the study's theories were tested and analyzed. Customers of digital market websites in Jordan participated in this study by responding to an online poll. Data was compiled from 220 study questionnaires using a systematic sampling strategy. Data analysis with the Structural Equation Model revealed significant favorable effects of group reference, perceived usefulness, and product quality on both purchase intent and final online purchase decisions. The authors chose to center their study around the perspectives, comments, attitudes, and impressions of groups of individuals. Perceived usefulness can be gauged along the aspects of experience, enjoyment, and subjective norm. The words customer expectations, real product specifications, and the quality of the service received all shed light on the product's quality. The originality of this study rests in the model that was created to explain the relationship between group reference, perceived usefulness of products, and product quality as they relate to purchase intent and digital market website use in Jordan. |
| first_indexed | 2024-03-13T05:49:36Z |
| format | Article |
| id | doaj.art-2606f59e5bc9411fac16b8197224ca14 |
| institution | Directory Open Access Journal |
| issn | 2561-8148 2561-8156 |
| language | English |
| last_indexed | 2024-03-13T05:49:36Z |
| publishDate | 2023-01-01 |
| publisher | Growing Science |
| record_format | Article |
| series | International Journal of Data and Network Science |
| spelling | doaj.art-2606f59e5bc9411fac16b8197224ca142023-06-13T17:32:17ZengGrowing ScienceInternational Journal of Data and Network Science2561-81482561-81562023-01-01731361136810.5267/j.ijdns.2023.4.002The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decisionHanandeh RaedAsmahan Majed AltaherShemseddine Ethani BarnatHanandeh AhmadMona HalimQais Hammouri Saddam Rateb Darawsheh The primary purpose of this study is to investigate how group reference, perceived usefulness, and product quality influence online shoppers' desire to purchase and final purchase decisions. Multiple methods of quantitative analysis and processing of data are used to evaluate and validate the study's hypotheses. Using a Structural Equation Model, the study's theories were tested and analyzed. Customers of digital market websites in Jordan participated in this study by responding to an online poll. Data was compiled from 220 study questionnaires using a systematic sampling strategy. Data analysis with the Structural Equation Model revealed significant favorable effects of group reference, perceived usefulness, and product quality on both purchase intent and final online purchase decisions. The authors chose to center their study around the perspectives, comments, attitudes, and impressions of groups of individuals. Perceived usefulness can be gauged along the aspects of experience, enjoyment, and subjective norm. The words customer expectations, real product specifications, and the quality of the service received all shed light on the product's quality. The originality of this study rests in the model that was created to explain the relationship between group reference, perceived usefulness of products, and product quality as they relate to purchase intent and digital market website use in Jordan.http://www.growingscience.com/ijds/Vol7/ijdns_2023_49.pdf |
| spellingShingle | Hanandeh Raed Asmahan Majed Altaher Shemseddine Ethani Barnat Hanandeh Ahmad Mona Halim Qais Hammouri Saddam Rateb Darawsheh The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision International Journal of Data and Network Science |
| title | The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision |
| title_full | The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision |
| title_fullStr | The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision |
| title_full_unstemmed | The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision |
| title_short | The effect of groups’ reference, usefulness perception, and products quality on intention to buy and online shopping decision |
| title_sort | effect of groups reference usefulness perception and products quality on intention to buy and online shopping decision |
| url | http://www.growingscience.com/ijds/Vol7/ijdns_2023_49.pdf |
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