The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency
This research study investigates the effect of marketing capability and financial capability on improving coffee commodity performance and its implications for value added in Kerinci Regency. A quantitative research approach was used, and data were collected from 110 coffee industries through a str...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2023-09-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2321 |
| _version_ | 1797665719902535680 |
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| author | Heppi Heppi Syofya Heppi Syofya |
| author_facet | Heppi Heppi Syofya Heppi Syofya |
| author_sort | Heppi Heppi Syofya |
| collection | DOAJ |
| description |
This research study investigates the effect of marketing capability and financial capability on improving coffee commodity performance and its implications for value added in Kerinci Regency. A quantitative research approach was used, and data were collected from 110 coffee industries through a structured survey. Data were analyzed using Smart-PLS 4 software, using confirmatory factor analysis and path analysis. The results showed significant positive relationships between marketing capability and coffee commodity performance, financial capability and coffee commodity performance, marketing capability and value-added, and financial capability and value-added. The findings highlight the importance of marketing capabilities and financial capabilities in improving coffee commodity performance and generating added value. This study provides practical implications for coffee industry stakeholders and suggests strategies to strengthen marketing and financial capabilities to improve performance and value creation in the coffee industry. However, it is important to consider the limitations of this study, such as the specific geographical context and reliance on self-reported data. Future research could replicate this study across different regions and use a mixed-methods approach to gain a more comprehensive understanding
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| first_indexed | 2024-03-11T19:48:12Z |
| format | Article |
| id | doaj.art-262236d4150e44e880e9a9891c7a39f7 |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-03-11T19:48:12Z |
| publishDate | 2023-09-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-262236d4150e44e880e9a9891c7a39f72023-10-05T16:52:13ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852023-09-016510.29138/ijebd.v6i5.2321The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci RegencyHeppi Heppi Syofya0Heppi Syofya1STIE Sakti Alam KerinciSekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci This research study investigates the effect of marketing capability and financial capability on improving coffee commodity performance and its implications for value added in Kerinci Regency. A quantitative research approach was used, and data were collected from 110 coffee industries through a structured survey. Data were analyzed using Smart-PLS 4 software, using confirmatory factor analysis and path analysis. The results showed significant positive relationships between marketing capability and coffee commodity performance, financial capability and coffee commodity performance, marketing capability and value-added, and financial capability and value-added. The findings highlight the importance of marketing capabilities and financial capabilities in improving coffee commodity performance and generating added value. This study provides practical implications for coffee industry stakeholders and suggests strategies to strengthen marketing and financial capabilities to improve performance and value creation in the coffee industry. However, it is important to consider the limitations of this study, such as the specific geographical context and reliance on self-reported data. Future research could replicate this study across different regions and use a mixed-methods approach to gain a more comprehensive understanding https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2321marketing capabilityfinancial capabilitycoffee commodity performancevalue-added |
| spellingShingle | Heppi Heppi Syofya Heppi Syofya The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency IJEBD (International Journal of Entrepreneurship and Business Development) marketing capability financial capability coffee commodity performance value-added |
| title | The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency |
| title_full | The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency |
| title_fullStr | The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency |
| title_full_unstemmed | The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency |
| title_short | The Effect of Marketing Capability and Financial Capability on Improving Coffee Commodity Performance and Implications for Value Added in Kerinci Regency |
| title_sort | effect of marketing capability and financial capability on improving coffee commodity performance and implications for value added in kerinci regency |
| topic | marketing capability financial capability coffee commodity performance value-added |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2321 |
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