The Antecedents of the Technology Acceptance Model in Microentrepreneurs’ Intention to Use Social Networking Sites

The Antecedents of the Technology Acceptance Model in Microentrepreneurs’ Intention to Use Social Networking Sites

Social media platforms offer significant growth opportunities for enterprises, particularly microenterprises, due to the chance to establish direct contact with customers. Drawing on the Technology-Acceptance Model (TAM), in the present study, we investigate the psychological reasons that lead micro...

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Bibliographic Details
Main Authors: Rubinia Celeste Bonfanti, Francesco Tommasi, Andrea Ceschi, Riccardo Sartori, Stefano Ruggieri
Format: Article
Language:English
Published: MDPI AG 2023-07-01
Series:European Journal of Investigation in Health, Psychology and Education
Subjects:
entrepreneurship
social networking sites
technology-acceptance model
perceived usefulness
attitude
perceived risk
Online Access:https://www.mdpi.com/2254-9625/13/7/96

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https://www.mdpi.com/2254-9625/13/7/96

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