DENOMINACIONES GEOGRÁFICAS: MÁS QUE INSTRUMENTOS COMERCIALES
This article makes reference to the importancethat geographic denominations have acquired inthe last years, mainly because the have influencedin the enhancement and promotion of productswith cultural and territorial peculiarities as commercialinstruments. As a consequence, the transversalthesis pres...
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| Format: | Article |
| Language: | Spanish |
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Universidad Nacional de Educación a Distancia (UNED)
2010-01-01
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| Series: | Revista Nacional de Administración |
| Subjects: | |
| Online Access: | http://www.uned.ac.cr/rna/articulos/15.pdf |