DENOMINACIONES GEOGRÁFICAS: MÁS QUE INSTRUMENTOS COMERCIALES

DENOMINACIONES GEOGRÁFICAS: MÁS QUE INSTRUMENTOS COMERCIALES

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This article makes reference to the importancethat geographic denominations have acquired inthe last years, mainly because the have influencedin the enhancement and promotion of productswith cultural and territorial peculiarities as commercialinstruments. As a consequence, the transversalthesis pres...

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Bibliographic Details
Main Author: Alonso Rodríguez Chaves
Format: Article
Language:Spanish
Published: Universidad Nacional de Educación a Distancia (UNED) 2010-01-01
Series:Revista Nacional de Administración
Subjects:
GEOGRAPHICAL DENOMINATIONS
TERROIR OR NATIVE LAND
COLLECTIVE PROMOTION
RURAL DEVELOPMENT
ENTERPRISE CULTURE AND OUTLINING.
Online Access:http://www.uned.ac.cr/rna/articulos/15.pdf
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