Exploring Consumers’ Alcoholic-Beverage Type-Specific Drinking Motives
Despite the abundance of research on alcoholic-beverage consumption in the food and beverage marketing literature, research directly assessing and comparing consumers’ psychological motives for drinking different types of alcoholic beverages is relatively limited. There is also a paucity of research...
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| Format: | Article |
| Language: | English |
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Korean Marketing Association
2018-10-01
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| Series: | Asia Marketing Journal |
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| Online Access: | https://amj.kma.re.kr/journal/vol20/iss3/3/ |