Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market
This research provides a conceptual framework to analyse the concept of ‘crisis’ and its multiple origins in the Spanish horticultural sector, the largest horticultural exporter in Europe. For this purpose, this study provides a typology of crises and a classification according to their nature, reas...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Universidad Politécnica de Valencia
2018-06-01
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| Series: | Economía Agraria y Recursos Naturales |
| Subjects: | |
| Online Access: | https://polipapers.upv.es/index.php/EARN/article/view/9111 |
| _version_ | 1818234695361495040 |
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| author | M. Mar Serrano-Arcos Juan Carlos Pérez-Mesa Raquel Sánchez-Fernández |
| author_facet | M. Mar Serrano-Arcos Juan Carlos Pérez-Mesa Raquel Sánchez-Fernández |
| author_sort | M. Mar Serrano-Arcos |
| collection | DOAJ |
| description | This research provides a conceptual framework to analyse the concept of ‘crisis’ and its multiple origins in the Spanish horticultural sector, the largest horticultural exporter in Europe. For this purpose, this study provides a typology of crises and a classification according to their nature, reasons, and temporary impact. Consequently, this research reviews and chronologically classifies the harmful campaigns that have originated several of those crises. Additionally, the impact on the perceived product-country image is analysed through an empirical research based on the results of a survey of consumers in several European countries. |
| first_indexed | 2024-12-12T11:42:10Z |
| format | Article |
| id | doaj.art-263b1888ed974612b8f572c9e713b329 |
| institution | Directory Open Access Journal |
| issn | 1578-0732 2174-7350 |
| language | English |
| last_indexed | 2024-12-12T11:42:10Z |
| publishDate | 2018-06-01 |
| publisher | Universidad Politécnica de Valencia |
| record_format | Article |
| series | Economía Agraria y Recursos Naturales |
| spelling | doaj.art-263b1888ed974612b8f572c9e713b3292022-12-22T00:25:31ZengUniversidad Politécnica de ValenciaEconomía Agraria y Recursos Naturales1578-07322174-73502018-06-0118111113310.7201/earn.2018.01.055683Product-country image and crises in the Spanish horticultural sector: Classification and impact on the marketM. Mar Serrano-Arcos0Juan Carlos Pérez-Mesa1Raquel Sánchez-Fernández2Universidad de AlmeríaUniversidad de AlmeríaUniversidad de AlmeríaThis research provides a conceptual framework to analyse the concept of ‘crisis’ and its multiple origins in the Spanish horticultural sector, the largest horticultural exporter in Europe. For this purpose, this study provides a typology of crises and a classification according to their nature, reasons, and temporary impact. Consequently, this research reviews and chronologically classifies the harmful campaigns that have originated several of those crises. Additionally, the impact on the perceived product-country image is analysed through an empirical research based on the results of a survey of consumers in several European countries.https://polipapers.upv.es/index.php/EARN/article/view/9111consumerfood safety crisisproduct-country imagespanish horticultural exports |
| spellingShingle | M. Mar Serrano-Arcos Juan Carlos Pérez-Mesa Raquel Sánchez-Fernández Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market Economía Agraria y Recursos Naturales consumer food safety crisis product-country image spanish horticultural exports |
| title | Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
| title_full | Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
| title_fullStr | Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
| title_full_unstemmed | Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
| title_short | Product-country image and crises in the Spanish horticultural sector: Classification and impact on the market |
| title_sort | product country image and crises in the spanish horticultural sector classification and impact on the market |
| topic | consumer food safety crisis product-country image spanish horticultural exports |
| url | https://polipapers.upv.es/index.php/EARN/article/view/9111 |
| work_keys_str_mv | AT mmarserranoarcos productcountryimageandcrisesinthespanishhorticulturalsectorclassificationandimpactonthemarket AT juancarlosperezmesa productcountryimageandcrisesinthespanishhorticulturalsectorclassificationandimpactonthemarket AT raquelsanchezfernandez productcountryimageandcrisesinthespanishhorticulturalsectorclassificationandimpactonthemarket |