Case Study of Multichannel Interaction in Healthcare Services

Case Study of Multichannel Interaction in Healthcare Services

A multichannel interaction service is a practice whereby organizations communicate and interact with their existing customers and potential new customers through different channels. This article presents a brief case study of multichannel interaction in healthcare services, which studies the viabili...

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Bibliographic Details
Main Authors:	Ailton Moreira, Júlio Duarte, Manuel Filipe Santos
Format:	Article
Language:	English
Published:	MDPI AG 2023-01-01
Series:	Information
Subjects:	multichannel interaction services personalized healthcare services multichannel services continuity of healthcare services conceptual model COVID-19
Online Access:	https://www.mdpi.com/2078-2489/14/1/37

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