The functions of metonymy as a genre-forming mean
Metonymy as the instrument of language and mechanism of conceptualization is one of the fundamental questions in scientific literature. Besides that, advertising is a rapidly growing sphere of activity and communication. For this reason, linguistic, marketing and cognitive characteristics of adverti...
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| Format: | Article |
| Language: | English |
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Samara National Research University
2021-08-01
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| Series: | Вестник Самарского университета: История, педагогика, филология |
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| Online Access: | https://journals.ssau.ru/hpp/article/viewFile/8860/8304 |