"Shockvertising": conceptual interaction patterns as constraints on advertising creativity
This paper explores the conceptual scaffolding of six shockvertisements raising awareness on environmental preservation. The analysis shows that advertisers make use of a finite set of cognitive operations (metaphor in interaction with metonymy) to downgrade people through the attribution of animal...
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| Format: | Article |
| Language: | deu |
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Ediciones Complutense
2016-03-01
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| Series: | Círculo de Lingüística Aplicada a la Comunicación |
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| Online Access: | https://revistas.ucm.es/index.php/CLAC/article/view/51988 |