Visual strategies of sustainability communication on corporate webpages. A critical multimodal discourse analysis in the hospitality sector
Anchored in the methodology of digital corporate communication, multimodal discourse analysis, legitimation and relevance theories, the research focuses on the contribution of images – photographs and logos– to sustainability meanings conveyed by the websites to the different stakeholders. The corpu...
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| Format: | Article |
| Language: | English |
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Asociación Europea de Lenguas para Fines Específicos
2023-06-01
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| Series: | Ibérica |
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| Online Access: | http://www.revistaiberica.org/index.php/iberica/article/view/795 |