The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest

The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need atten...

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Bibliographic Details
Main Authors: Lindi Utami Marquerette, Syifa Fauziah Hamidah
Format: Article
Language:English
Published: Bandung: Prodi Manajemen FE Universitas Langlangbuana 2023-04-01
Series:Almana: Jurnal Manajemen dan Bisnis
Subjects:
Online Access:http://journalfeb.unla.ac.id/index.php/almana/article/view/2088