FACTORS AFFECTING GENERATION Z’S INTENTION TO USE SELF-SERVICE TECHNOLOGY (SST)
As the world moves towards a technological era, various innovations have been introduced across different industries in order to meet customers’ expectations and enhance service quality. Self-service Technology (SST) is one innovation that can be commonly found across industries, and has gained hig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM PRESS
2022-01-01
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| Series: | Journal of Business Management and Accounting |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/jbma/article/view/14722 |