Performance analysis of local brand organic cosmetics marketing as an effort to develop The Jambi regional economy
This study aims to explain regional economic growth from the perspective of the mediating role of the brand image between brand trust and marketing performance of local organic-based cosmetic products as a sustainable new business model for strengthening Jambi regional economic growth. A regional e...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Master Program in Economics, Graduate Program of Universitas Jambi
2022-10-01
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| Series: | Jurnal Perspektif Pembiayaan dan Pembangunan Daerah |
| Subjects: | |
| Online Access: | http://online-journal.unja.ac.id/JES/article/view/17238 |